Crabbr allows users to contribute different kinds of content, including reviews, photos, videos,
events, votes, tips, direct messages, and more. Playing nice isn’t rocket science, but just in case,
we’ve put together these general guidelines. Please also read the guidelines below for specific
types of content that you might contribute to the site.
Inappropriate content: Colorful language and imagery is fine, but there's no
need for threats, harassment, lewdness, hate speech, and other displays of bigotry.
Conflicts of interest: Your contributions should be unbiased and objective. For
example, you shouldn’t write reviews of your own business or employer, your friends’ or
relatives’ business, your peers or competitors in your industry, or businesses in your
networking group. Business owners should not ask customers to write reviews.
Promotional content: Unless you're using your Business Owners Account to add
content to your business's profile page, we generally frown upon promotional content. Let's keep
the site useful for consumers and not overrun with commercial noise from every user.
Relevance: Please make sure your contributions are relevant and appropriate to
the forum. For example, reviews aren't the place for rants about a business's employment
practices, political ideologies, extraordinary circumstances, or other matters that don't
address the core of the consumer experience.
Privacy: Don’t publicize other people’s private information. Please don’t post
close-up photos or videos of other patrons without their permission, and please don’t post other
people’s full names unless you’re referring to service providers who are commonly identified by
or commonly share their own full names.
Intellectual property: Don’t swipe content from other sites or users. You’re a
smart cookie, so write your own reviews and take your own photos and videos, please!
Demanding payment: Beyond simply asking for a refund to remedy a bad
experience, you should not use removing or posting your review as a way to extract payment from
a business, regardless of whether you’ve been a customer.
The best reviews are passionate and personal. They offer a rich narrative, a wealth of detail,
and a helpful tip or two for other consumers. Here are some additional thoughts for
Personal experience: We want to hear about your firsthand consumer
experience, not what you heard from your co-worker or significant other. Try to tell your
own story without resorting to broad generalizations and conclusory allegations.
Accuracy: Make sure your review is factually correct. Feel free to air your
opinions, but don't exaggerate or misrepresent your experience. We don't take sides when it
comes to factual disputes, so we expect you to stand behind your review.
Review updates: Review updates should reflect a new experience or
interaction with the business. Don't tell the same old story you've already told. If you'd
like to add new insight to an old experience, just edit your review instead of creating a
Photo and Video Guidelines
Business photos and videos should be broadly relevant to the business and reflect the typical
consumer experience (e.g., what the business looks like, what the business offers, etc.).
If you post a photo or video that showcases a more unique personal experience with a business
(e.g., your smiling group of friends at the bar, the fly in your soup), we may remove it from
the photo gallery for the business, but it still may appear alongside your review if you write
one about the business.
Ask the Community
We know that being able to ask and answer questions from the community about a business is
extremely valuable, but as they say, with great power comes great responsibility. Here are some
things to think about when interacting with other users via questions and answers.
Be helpful: A lot of people will benefit from your questions and answers,
so stick to questions that are also relevant to others, don’t ask loaded questions or make
presumptions, and keep the tone civil and non-argumentative. A little humor is fine, but if
you really don’t have anything meaningful to add, best not to say anything at all.
Be specific: Although broad questions and generic answers may get a large
response, they might not provide quality information you’re looking for. By adding more
context and details into your questions/answers you’ll get more focused information and
meaningful conversation. Also, keep your questions limited to the business at hand. Topics
like “what is the best restaurant in town” are best discussed in Talk.
Be clear: If your question isn’t easy to understand, it is less likely to
receive any answers. Ensure your questions have as much detail as possible to get the best
Avoid: Answering a question with another question; this detracts from the
original question and isn’t very helpful.
User Profile Guidelines
Don't be shy — use your account profile to let people know who you are and what makes you tick.
Users want to read reviews from people they know and trust (not those with profiles that are
empty or laced with inappropriate content).
Talk is a place for fun, open, and honest conversations about what's going on in your community.
While it's easy to engage and post on Talk, take care with what you post since you can't
subsequently delete it. A dash of common sense goes a long way. And since user trust and
transparency are important to us, anonymous users who are disruptive to the community will
probably be dealt with more sternly than those who stand behind their words.
Crabbr has a handy messaging feature to keep you connected with your fellow Crabs. First off,
please don't use this feature to harass other users or send other inappropriate content. Second,
user accounts are for personal, non-commercial use only. Business owners should message
reviewers using their free Business Owners Account. In order to do so, we ask that they upload a
clear photo of themselves to help personalize their message.
Heard about a great event in the neighborhood? Great! Post it to the Events tab on Crabbr. Please
don't use Events to post your recurring promotional announcements and sales. We also like to
keep the content fresh, so please don't post events more than 6 months in advance.
Business Owner Guidelines
Business owners should be getting in on the act, too. Some words of wisdom:
From the Business: You can use the "From the business" tab to tell people a
little something special about your business. Please keep it relevant: don't use this
feature to attack your competitors, reviewers, or Crabbr, and don't use it to seed keywords or
post special offers or promotions — we'll remove them if we see them.
Public Comments: Direct messaging is often the best way to resolve a
dispute with an unhappy customer, but business owners can also address issues publicly by
posting a public comment. As with direct messaging, we ask that business owners upload a
clear photo of themselves to help personalize their message. Don’t use public comments to
launch personal attacks, advertise, or offer an incentive to change a review.
Video and Photos: Videos are a great way for advertisers to promote
themselves on Crabbr. Be as creative as you can, but please keep it clean. We're not big fans
of imagery showing violence, drug use, nudity, near nudity, or suggestive acts. Also, please
don't use your video to disparage other businesses, users, or Crabbr; request or solicit
reviews from users; or respond to user reviews.
Don’t ask for reviews and don’t offer to pay for them either: Please don’t
ask your customers to review your business on Crabbr. Over time, solicited reviews create bias
on your business page — a bias that savvy consumers can smell from a mile away. You should
also never offer compensation (discounts and freebies count too) in exchange for reviews.